What Emotions Can Impact the Gold Price?

Frank Holmes appeared on Business Television (BTV) to discuss the current demand drivers of the gold market. Frank explains that the two biggest drivers of the precious metal are emotions: fear and love. The fear of rising real interest rates and inflation triggers some to buy gold as a hedge, while love drives people to buy gold in the form of jewelry for loved ones. Frank further explains that growing demand and GDP per capita in China and India, the world’s two largest consumers of the yellow metal, coupled with peak supply could lead to higher prices on the horizon.

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Gross domestic product (GDP) is the monetary value of all the finished goods and services produced within a country’s borders in a specific time period, though GDP is usually calculated on an annual basis. It includes all of private and public consumption, government outlays, investments and exports less imports that occur within a defined territory.