USGI Marketing Team Showcases Winning Strategy

Author: Frank Holmes
Date Posted: January 26, 2018 Read time: 2 min


Every year U.S. Global enters its marketing and communications materials to the Mutual Fund Education Alliance (MFEA) Star Awards, the mutual fund industry’s preeminent awards competition. In 2017 the team won three awards, including Best Overall Retail Communications, bringing total awards won to 83. Two members from the U.S. Global Marketing Department, Holly Schoenfeldt, Marketing and Public Relations Manager, and Joseph Guyer, Senior Financial Writer and Editor, discussed the winning communications strategy on the Contagious Content podcast hosted by Imprint.

Holly and Joseph describe how U.S. Global’s thought leadership in precious metal investing and emerging markets plays into the team’s content creation, along with how they stay on top of new topics such as blockchain and cryptocurrency. Marketing plans for the coming year include expanding the Frank Talk blog into a video series called Frank Talk Live and developing more interactive content for readers.


Listen to the full podcast here!


The MFEA is a national industry association committed to investor education and dedicated to helping investors understand mutual funds. They have been honoring communication leaders in the mutual fund industry for two decades through the STAR Awards program. Learn more about the MFEA Star Awards here.  


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The Mutual Fund Education Alliance (MFEA) is a national industry association committed to investor education, and its STAR Awards program recognizes marketing communications efforts in the mutual fund industry. The awards competition is judged by industry professionals, and based on criteria including educational value, content, design and functionality.

Frank Holmes has been appointed non-executive chairman of the Board of Directors of HIVE Blockchain Technologies. Both Mr. Holmes and U.S. Global Investors own shares of HIVE, directly and indirectly.